Here are 8 things to keep in mind when marketing your home to Chinese buyers:
1. Chinese buyers use different social media platforms, so it's important to tailor your marketing strategy to include the ones they use.
2. Education is a top priority for Chinese buyers, so highlighting the quality of nearby schools is crucial.
3. Feng shui is an important consideration for many Chinese buyers, so it's worth researching and incorporating into your marketing strategy.
4. Chinese buyers prefer lucky numbers like 6, 8, and 9 and avoid the number 4.
5. Long-term security is a major selling point for Chinese buyers, as they often invest for future generations.
6. Cachet is important, so highlighting local landmarks, history, or geography in your pitch can help sway buying decisions.
7. Rental yields are an important consideration for Chinese buyers, so highlighting this aspect can make your property more appealing.
8. Canadian properties offer better value for Chinese buyers compared to properties in China, so emphasizing the value for money can be effective.