Proper Representation Matters. Reduce your risk, choose the right Realtor! 

Sellers are often confused as to what makes a good Realtor® for listing their property. Is it being "Number One" or should you, the buyer or seller, be number one? Is their service fee (commission) overshadowing the importance of the other factors you MUST consider when making your decision? Remember when choosing an agent that experience is paramount. Just because 2 agents you are considering using happen to work for the same company does not mean they are equal as far as the capabilities they provide to you.



Using a local Realtor® who is aware of what to look for and has done the proper due diligence is important. Is the area affected by Termites or Carpenter Ants and has there been a building inspection? Has the Realtor® searched the title and asked all the proper questions and offered solutions?


Home ownership is one of life's largest investments and it should be left in the hands of somebody who truly specializes in the area. Consider this; your home is for sale with a Toronto agent. They receive a call from the sign on your front lawn, and the potential buyer wants to see the home within the next hour, it is unlikely that they will be able to show the home given the short notice. Second of all, it takes true knowledge of the inner-workings of a neighbourhood to answer the questions that most buyers have, not just information that they have pulled off the internet. 



The selling process is much more complex than just picking a price and putting the property on MLS. Has the property been staged to highlight the benefits while hiding some deficiencies and has a schedule been agreed upon to allow the maximum number of showings and family flexibility for ease of access by Buyers and their agents. Legal responsibilities must be explained and fulfilled.



Once a price has been agreed upon and you have moved to the marketplace does the Realtor® have the experience in marketing. Times have changed and newspaper ads are not bringing the Buyers that websites and social media are today. Getting the house ready for sale with a supporting team is huge today



Sometimes your Realtor® needs to be looking for flexible alternatives. Once, in a difficult market, I had clients that wanted to buy a specific property but could not do so without a firm sale on their home. The house they wanted had been on the market for a while and was quite idiosyncratic. When I appeared with an offer conditional upon the sale of the buyer's house, we turned it into a firm deal where houses were traded and some cash was added so my clients could achieve their goal....A solution that would never have been achieved had the listing agent not been creative and flexible. 



Ego can get in the way in any negotiation...the "Do you know who I am?" monster can raise its head whether you are dealing with the other agents, sellers, buyers, mortgage providers or any parties to the transaction. I often assume that not only will I have responsibilities to do my job in the best way possible, but I would also be willing to do the job of the other side to make sure that all details are looked after. Well known within the agent community as a team player.



Knowing who to suggest to the Buyer or Seller so that they have the best professional advisers is key. Trying not to overstep our directions to the client by diving into advice that should be provided to the Buyer or Seller by a professional immersed in the subject is key. Adorna Carroll puts it well when she says, "you must be the source of the source...but not the source...". In other words you must have access to the best team of peripheral professionals. 



Sometimes, in the rush to get the best price possible, Buyers and Sellers forget to look for the details that can cause drama as the deal moves towards closing. Trying to keep both parties calm and pointing out details that could cause problems at a later date.


Pricing at or near market value will always make a property easier to sell and within a shorter time. The fact that a house sells quickly does not mean that money has been left on the table if all the research has been done and the marketing has alerted potential buyers to the property.


Speak to an agent who is honest when it comes to price. You do not want to pick someone who over promises a price and cannot deliver. What happens all too often is a homeowner will consider two or three agents. They likely select the agent who tells them that their home is worth the most rather than the more accurate number.  Dont just go with the person who tells you want to hear, go with the person who is the most knowledgable. What can happen is the home will sit for 3-6 months and that agent will likely try and have the homeowner reduce their price to re-stimulate the property. Given the reduction in price and staleness on the market, potential buyer clients are left in the driver’s seat and feel they have the upper hand in negotiating. Find an agent who gets REAL results. Honesty is the best policy. Some agents will buy your love by promising you the moon. Both you the seller and your agent need to be on the same page when it comes to expectations for the selling price of your home. 



Often in trying to negotiate a sale, price is not the only issue that is negotiated. Trying to be flexible with the other offerings other than price can make or break a deal. Inclusions can be the hold out issue in completing a deal putting thousands of dollars in jeopardy, when the inclusion could be replaced for hundreds of dollars. So remember, when searching for a listing agent, make sure that costs are not the only thing that are driving the bus and make sure you ask questions of the agent and their previous clients. Ask for referrals!


Mistake: Not making your expectations clear with your real estate representative, and just going with them because they are a friend or family. When things aren't going according to plan there can be some difficult conversations.

In any relationship, communication is the key to success. It’s important that your real estate rep understands what you’re looking for in a home, what elements you would consider to be deal-breakers and what services they will be responsible for. After you’ve had a thorough conversation about what you’re looking for (and not looking for), it is in your best interest to document this information in the form of a written representation agreement. Those are a couple of mistakes that some buyers and sellers make when entering the real estate process. 

If you are interviewing multiple realtors what’s the most ideal qualities you are looking for:

i.e.During this important time, we like to understand what is most important to you. (realtor commissions, price, service, knowledge, quick ect)



Interview Questions For Realtors 

Service-related questions

  • Are you a full-time real estate agent?
  • Do you only depend on MLS?
  • Do you have references from other homeowners (IN THE AREA) 
  • Can I have a Comparable Market Analysis 
  • How will you keep me informed?
  • When will I hear from you? 
  • Are you part of a team?
  • How many in your office?
  • How many clients are you currently representing for sale?
  • How many clients are you currently representing for purchase?
  • What services and resources do you offer?
  • How will you market my home? 

Performance related questions

  1. Do you track your sales stats? How many have you sold in the last year? Where are the majority of these sales?
  2. What experience do you have?
  3. Tell me your general approach to buying or selling and how your approach would best suit my needs?
  4. Tell me about the services you would provide and any different options or services that may or may not be included?
  5. What do I need to do, as a client, to be successful ?

Stats related questions 

  1. Is the Area growing or declining?
  2. How long will it take to sell my home?        
  3. What are the current months of inventory for my city?
  4. What are the current months of inventory for my neighbourhood
  5. ?For purchasing - Whats happening in my desired neighbourhood?



  1. Who do you work for?
  2. How do your fees work?
  3. Bid set up strategy, or traditional pricing method?
  4. What happens if I'm not 100% satisfied with your services?
We sell approx 70 homes a year average over the past 4 years. That speaks for itself given the data below

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